SEO for Marketers
About This Course
This course is designed to equip marketers with the necessary skills to effectively leverage SEO in their strategies, ensuring improved online visibility and customer engagement.
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Basic understanding of digital marketing concepts is beneficial but not mandatory.
Course Objectives
During this course you will:
- Understand the fundamentals of SEO.
- Learn how to effectively implement SEO strategies.
- Gain insights into SEO tools and metrics.
Learning Outcomes
By the end of this course, you will be able to:
- Optimise website content for search engines.
- Conduct effective keyword research.
- Analyse and improve website performance using SEO tools.
12 Modules
This course provides a comprehensive overview of SEO tailored for marketers, covering essential concepts and practical applications.
4 Hour Course
This course will aid marketing professionals to gain visibility on major search engines.
Beginner to Intermediate Level
Marketing professionals, business owners, and anyone interested in enhancing their digital presence through SEO.
Certificate
Attendance is mandatory for certification; active participation is encouraged during discussions and practical exercises.
Course Outline
Module 1
Debunking SEO Myths and Misconceptions
Module 2
Introduction to SEO
Module 3
Google Ranking Factors
Module 4
Keyword Research Essentials
Module 5
On-Page SEO Basics
Module 6
Off-Page SEO Basics
Module 7
Content SEO Strategies
Module 8
Technical SEO Basics
Module 9
Local SEO Fundamentals
Module 10
Quick Overview of SEO Tools
Module 11
Common SEO Mistakes to Avoid
Module 12
The Future of SEO
Valerio Fiocca
Valerio Fiocca is a Senior SEO & Google Ads Strategist at 4Sight Group, where he specialises in digital marketing and transformation strategies. With a robust background in the IT and digital marketing sectors, Valerio has accumulated extensive experience in optimising online visibility and enhancing brand presence through effective SEO practices and targeted advertising campaigns.
Valerio's professional journey includes significant roles where he has successfully led digital marketing initiatives, focusing on data-driven strategies to improve search engine rankings and increase web traffic. His expertise extends to local SEO, Google Ads management, and content marketing, allowing him to deliver comprehensive solutions tailored to diverse business needs.
Here's What You Need To Know
SEO plays a crucial role in online visibility and customer acquisition. The SEO for Marketers programme will teach you how to optimise websites, create content that ranks, understand search engine algorithms, and develop a results-driven SEO strategy that enhances your marketing efforts.
During the SEO for Marketers programme you will learn essential SEO skills, including keyword research, on-page and off page optimisation, technical SEO, and performance tracking using analytics tools. By the end of the programme, you'll be able to implement SEO best practices that drive measurable results.
Enroling is simple. Start by clicking here and complete the registration form. Our team will guide you through the next steps, including payment options and scheduling details.
No prior experience is required. This course is designed for beginners and marketers looking to enhance their skills. We cover SEO fundamentals, keyword research and optimisation strategies to help your business rank higher on search engines.
During this course you will learn how to develop an SEO strategy tailored to your business, covering on-page and off-page techniques, content marketing, and performance tracking.
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Participants will receive digital course materials prior to the start date